Kenya’s entertainment, media, and advertising industry is experiencing unprecedented growth. According to a PwC report, the sector is projected to hit KSh 900 billion by the end of 2025. From streaming platforms to digital marketing and live events, the appetite for content is surging. Young audiences are consuming more music, films, and online content than ever before, while advertisers are pouring money into reaching them. This boom presents opportunities for creatives, event organizers, and tech innovators. Kenya is now seen as one of Africa’s leading entertainment hubs, with Nairobi positioned as the heartbeat of this growth.

26 April 2025 Enzo Admin 3536